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Muse, the band, lost its social media handles to Muse, Meta's new AI agent

AI · Products · 2026-09-09 15:57:00

Muse, Meta's newly released AI agent, now uses social media handles once controlled by Muse, the English rock band. The exact circumstances are unclear, but it raises questions about Meta and other large platforms' ability to commandeer usernames. The band trademarked its name in 1999 and used @muse on Instagram and X for years, but fans noticed a change to @museband this summer. By the time Meta unveiled its agent, the company was using @Muse. Mark Zuckerberg's initial posts apparently tagged the band's account, which a reporter called a "bug." It is not the first Instagram handle to change hands around a major Meta announcement.

Source: www.engadget.com


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