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Snickers Launches Digital Energy Bar to 'Feed' Hungry AI

AI · Products · 2026-09-02 05:32:00

Snickers introduced a digital energy bar concept called "HungrAI" as a humorous response to AI's high demand for compute and data. The marketing campaign personifies AI's "hunger" through a digital interactive experience, reinforcing the brand's connection to tech trends.

Source: www.snickers.com


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